Hi, I'm Corrie.
I've been in marketing for 25 years—17 of those running my own consulting practice. And honestly? I've learned more from what DOESN'T work than what does.
How I Got Here
I started my career in 2000 at one of the early digital marketing pioneers, working mostly in music and entertainment. I got the job because I'd been on the internet since 1992 (for the Very Young: this was back when that wasn’t normal).
Fast forward through years of campaigns, industries, and clients: video games, television shows, financial institutions, child advocacy centers, food service suppliers, and community nonprofits. I've worked across it all. I’ve seen things.
Seventeen years ago, I started Oberdin Consulting. Not because I had some grand entrepreneurial vision, but I was laid off in the great financial crisis of 2008/2009, and my mentor said, "You should start a business."
So I did. My first client was the company that let me go.
Mistakes Were Made
Early in my career, I fell hard for the "always-on," rise-and-grind mentality of social media marketing. You know the advice:
Post 10 times a day.
Always be online.
You have to LIVE online to WORK online.
I believed it. I taught it. I practiced it.
And it was exhausting. For me, and for every client, trying to keep up.
The pandemic shifted everything. Watching teams burn out trying to maintain impossible posting schedules while dealing with real organizational crises made me realize that sustainable marketing isn't a nice-to-have.
It's the only way this work survives long-term.
Now I believe something simpler: showing up regularly (not constantly) is the best thing you can do. Strategic content that you can actually maintain beats heroic sprints that end in burnout every single time.
Why Mission-Driven Organizations
I started working with whoever needed my help. But over time, I found myself gravitating toward nonprofits, foundations, and mission-driven businesses.
Turns out, I'm really good at explaining complex topics in ways that people can understand and care about.
And mission-driven work? It matters.
My clients are doing work with real impact, often with impossibly small teams and limited resources.
They don't need someone telling them to post 10 times a day. They need someone who understands their reality and can help them build marketing programs that actually work for their capacity.
What Matters To Me
After 25 years, here's what I've learned matters most:
I want to help people. I don’t want to make lives harder with unrealistic advice or unsustainable expectations.
I want to build long-term relationships. Some of my clients have been with me for YEARS because we’re building something sustainable, together.
I want marketing that works for real humans. Not just what the LinkedIn marketing bros say you "should" be doing, but what actually fits your team, your capacity, and your reality.
How I Work
I bring strategic thinking to every engagement (that's the 25 years of experience talking), but I don't just hand you a plan and walk away. I create the strategy with you, then I handle the content creation so it's off your plate.
You get strategic thinking + quality execution in one partner. No juggling multiple freelancers. No scrambling to implement advice you don't have time for. Just consistent, strategic content that moves your mission forward.
Let's Talk
If you're a mission-driven organization with limited capacity that needs strategic content (not just advice), I'd love to hear from you. (And if you want to know what I'm up to when I'm not working, I write a newsletter called Marketing for Busy Humans, and I teach aerial dance. Yes, really.)