Ideas and insights for my small-team friends.
Consultants aren't always just another thing to manage.
For exhausted and overworked teams, hiring outside help can feel like just another thing they have to hold onto and keep in the air.
But what if you worked with someone whose whole goal – besides helping you hit your communications goals – was to make your life easier, not harder?
How to keep showing up (even just a little bit) when things spiral.
Your marketing minimums don’t have to be big or flashy. They are usually the least flashy thing you do, but doing them consistently even during hard times will help.
What's Your Social Media Strategy for 2025?
It can be extremely easy to get into a rut with social media. We've got the channels that work for our business, the messages we know we need to get out, and (if we are extremely lucky) a pipeline of content begging to be released upon the world. Here are four considerations I look at when creating or updating a social media strategy for the new year.
Look at What You Did: Creating a social media measurement habit
To know where you are going in your social media program, you have to measure it.
As we move into the last part of 2024, we’ll be looking at tracking & measuring. Some people love it - and it can drive stress or panic into the hearts of others.
Learn how you can turn social media measurement into a habit!
Five things to do for your digital marketing to get over the Quarter 4 marketing crunch.
Figuring Out How Often You Should Post to Social Media
When I start talking with new social clients clients, they often want to know “How often should I post to social media?”
Let’s look at several factors that can help answer this question for your organization. Remember: There is no one right answer!
Podcast Spotlight
Corrie was on the podcast, “Your First Digital Product” - focusing on marketing, creating consistency in social media or email use, and generally, getting your marketing done.
Avoiding Shiny Object Syndrome in Social Media Planning
Shiny Object Syndrome can be stressful - you are constantly on a roller coaster of ""Oh my gosh, all of our social media and marketing materials are TERRIBLE compared to this. Let's throw out all our social media plans, change our messaging, tactics, graphics, ALL OF IT, and start RIGHT NOW!" It can hamper our social media planning, content development - and even how we view our results.
Here’s how to combat it.
Having trouble starting your social media strategy?
Don’t cut yourself (OR the person running your social media program) short by thinking that the time you (or they) spend planning, working out ideas and problems, and who will carry what isn't "getting started."
Stop Apologizing for your Social Media Program
If you, like so many organizations, haven’t invested time, process & budget in developing your social program, not having the World’s Most Amazing Social Program isn’t a surprise, and YOU CAN STOP APOLOGIZING FOR IT.