Freesources

I believe information should be free. (I can't help it - it's the aging punk-rocker in me.) That's why every resource I create—whether for blog posts or my newsletter, No Marketing Heroes—is always free. No email gate, no opt-in required.

• Don’t Panic: Social Media Contingency Planning for Nonprofits and Small Organizations - What happens when there's an emergency and your social media needs to pivot fast? This guide walks you through creating a contingency plan, so you're not scrambling when a crisis hits. (Updated 2024)

• Getting Started: A Guide for New Social Media Channels - Thinking about launching a new social platform? This worksheet walks you through the basics I cover with my clients—before you dive into content calendars or approval processes.

• Tackling Shiny Object Syndrome - Tired of chasing every new platform and trend? This worksheet helps you figure out what's actually worth your time (and what to let go).

Like free, helpful resources with no strings attached?

You'll probably like my newsletter, No Marketing Heroes. Once a month, I send practical marketing advice for small teams—no gatekeeping, no BS, no heroics required.