Current Campaigns - Council Bluffs Public Library Foundation

The Council Bluffs Public Library Foundation in Council Bluffs, Iowa, supports the Council Bluffs Public Library so it can enhance and enrich library facilities, services, and programs for the citizens it serves.

Starting in 2019 with a communications review, we created an email newsletter, developed social media & email campaigns to communicate what the Foundation does to the Library community, and provided marketing support to Library programs & events. Below is a sample of our work to date.

Email Newsletter Development (2019-2022)

In 2019, we launched a quarterly newsletter for the Library Foundation, which has since grown to include several one-topic emails highlighting Foundation-sponsored programs. It is a way for the community to get a “first look” at new Foundation projects before they debut at the Library, hear how their dollars are helping the community, and support Library programs. Together with the Foundation & the Library, we determine the stories to tell, programs to highlight, and calls to action based on current needs.

Library Week & Share Omaha “Do Good Days” 2022

Library Week takes place in April, and the local annual giving event, Do Good Days, which takes place in May, are close to each other. We use this as an opportunity to tell the story of how the Foundation supports the Library during April and then leverage that storytelling in May to make requests for support. Our campaign includes social media messaging for Facebook & Instagram, emphasizing program impact, a one-topic email, and print postcards to donors.

Speaker Series (2022-2023)

The Council Bluffs Public Library Foundation has hosted a Speaker Series since 2020. Launching during a pandemic was no easy task, and the series has expanded from one author to three each year. Held at a local art center (The Arts Center @ IWCC) to accommodate more patrons at the event, this series helps bring premiere authors to Council Bluffs like Geraldine Brooks, Mary Roach & Elin Hilderbrand. We provide combined support including email campaigns, social media posts, advertising & PR support, and hosting a Foundation table with promotional materials for the Foundation at the event.

“Thank YOu” DONORS’ Party Communication Materials

In August 2022, the Foundation held a party to thank donors for their efforts. We created the invitation, a takeaway brochure, and posters that staff used to help guide patrons through the Library. The brochure & posters highlighted various programs, projects, and enhancements that the Foundation had funded utilizing donor gifts.