Ideas and insights for my small-team friends.
How can you announce a leadership transition without torching your donor list?
How can you announce a leadership transition without torching your donor list?
That’s a question that strikes fear in the hearts of nonprofit marketers everywhere – a key member of your leadership team (or worse, your Executive Director) moves on, and you’re left holding what can feel like a big communications emergency.
You can future proof your communications by spreading the love around, relying on more voices to engage with donors and finding the minimum amount of communication you need to do in times of crisis.
Does your social media speak your community's language?
Does your social media speak the language(s) your community reads? If not, what should you do?
Here’s a look at a social media process for translating social media posts.
What's Your Social Media Strategy for 2025?
It can be extremely easy to get into a rut with social media. We've got the channels that work for our business, the messages we know we need to get out, and (if we are extremely lucky) a pipeline of content begging to be released upon the world. Here are four considerations I look at when creating or updating a social media strategy for the new year.
Look at What You Did: Creating a social media measurement habit
To know where you are going in your social media program, you have to measure it.
As we move into the last part of 2024, we’ll be looking at tracking & measuring. Some people love it - and it can drive stress or panic into the hearts of others.
Learn how you can turn social media measurement into a habit!
Figuring Out How Often You Should Post to Social Media
When I start talking with new social clients clients, they often want to know “How often should I post to social media?”
Let’s look at several factors that can help answer this question for your organization. Remember: There is no one right answer!